DOES WELLNESS MAKE BUSINESS SENSE AS A DEVELOPMENT OBJECTIVE?
How have developers pursued this objective? What has the market response been? And how have developers measured their success?
Grow Community is featured in this publication by Urban Land Institute as a case study on building for wellness.
Building for Wellness provides answers directly from developers who have completed projects with wellness intentions. In 13 sets of interviews, developers explain their motivation, their intended wellness and health outcomes, the development process and operations as related to their health intentions, and the key issue in this publication—the metrics of market performance.
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